For two hours, delegates participated in the Basics and Beyond Workshop Block.  Experts spoke on a variety of topics, but also allowed delegates to brainstorm ways to apply the information presented to their own projects. The session intended to give delegates ideas on how to navigate the tools and methods of story telling.

In Storytelling through Design, Sami Nerenberg encouraged delegates to make their projects more personal in order to reach success. “Bring it to the human scale, to one family, one person,” she said.

Nyla Rodgers cautioned her delegates to beware of overemphasizing poverty as they market their personal projects.

“With this kind of advocacy, you’re not trying to get everybody’s money. You
want donors who understand the importance of human dignity, who will not just
support a cause because they feel guilt or pity and who really want to change the
world.”

In today’s age, social media increasingly plays a growing role in this storytelling process. Malaka Gharib encouraged delegates to take advantage of the social media opportunities. Tweet away!

“How to Effectively Pitch your Story” and “Branding and the Social Enterprise” also addressed ways to improve storytelling successes.

Check out our photos from some of these workshops!