Teju Ravilochan led the workshop on Maximizing Your Online Presence. In his presentation, he revealed 3 secrets: Be human, build (on) relationships, and attempt the impossible.

Be human

Human beings don’t connect with robots, emotionless things. So, have a personality and multiply it by 10. Think of Dogs! Dogs do this. They’re good at showing their expressions. If they’re excited, they’re so excited.  Be Unreasonable. Reach out to crazy people like Bill Gates. Be transparent. Be willing to communicate the deppest, darkest secrets about you and your venture.

Often, we’re protective of our ideas, worried that if we give them away for free, we’ll be left with little value. The idea of our thoughts being stolen is not as powerful as the idea of empowering other people to take part. Share things that you’re not proud of, that make you uncomfortable, etc. Be vulnerable.
Build (on) Relationships
Use the internet to develop deep and meaningful relationships.  Make yourself of service by offering the world what you can with the resources you have.  Twitter is an incredible way to be of service to people—retweeting is one of the best favors that you can do for others. You’re not the only person out there. Stand on the shoulders of giants. Go to organizations, do them favors, then ask them to do favors for you.
Attempt the Impossible
There is very little competition in going after the impossible. Do not be afraid to attempt. The world is out there, and they are waiting for us to make progress.

Teju Ravilochan is the Co-Founder of the Unreasonable Institute, a mentor-driven accelerator for high-impact entrepreneurs.