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Ben and Jerry’s: A Business Model to Learn From?

November 19th, 2009 | Filed under Event, Media and Marketing, Staff Review

Although most famous for their innovative ice cream flavors (Rocky Road, Phish Food, and Cherry Garcia to name a few), Ben Cohen and Jerry Greenfield, founders of Ben and Jerry’s Ice Cream, are equally as concerned about fulfilling their commitment to social change. In a speech hosted by College Democrats at Northwestern University on November 17, 2009, the ice-cream super couple spoke about their business and lifelong commitment to giving back to the community. The international company began its journey in Burlington, ...

You’re Invited to the Chicago Premiere of ‘Rebuilding Hope’

November 18th, 2009 | Filed under Announcements, Event, Media and Marketing

Please join us on Friday, November 20, 8pm at the Portage Theatre for the Chicago Premiere of 'Rebuilding Hope' a documentary about the Sudanese 'Lost Boys' and their quest to find surviving family-members and rediscover and contribute to their homeland; it also sheds light on what the future holds for South Sudan in its precarious struggle for peace, development and stability. GES's Sarah Freeman, a sophomore at Northwestern University and Co-Chair of the Media and Marketing team for the Summit, worked as ...