Ben and Jerry’s: A Business Model to Learn From?
Although most famous for their innovative ice cream flavors (Rocky Road, Phish Food, and Cherry Garcia to name a few), Ben Cohen and Jerry Greenfield, founders of Ben and Jerry’s Ice Cream, are equally as concerned about fulfilling their commitment to social change. In a speech hosted by College Democrats at Northwestern University on November 17, 2009, the ice-cream super couple spoke about their business and lifelong commitment to giving back to the community. The international company began its journey in Burlington, ...




