This workshop focused on communication and dissemination of your message. It aimed to help delegates figure out what is the best way to convey the message of their project. Rachel, the facilitator, began with an exercise asking delegates to compare the way that they introduce themselves to each other. Next, she showed participants two different types of campaigns. The first was a global social marketing campaign, which aimed to spread awareness on the communicable disease, avian flu. This campaign used images and words on a one-page flyer in order to educate a mass community. The second was a project that focused on drama for conflict transformation, using techniques that allowed individuals to create a play based on a conflict situation they have experienced. This method focused on a smaller group of people, and was more specialized and interactive. Each method is successful for its relative goal. What Rachel tried to emphasize was for delegates to really evaluate what their ultimate goal is with their project and what is the best way to communicate this goal. There are four considerations in designing the methodology of message communication. These include: culturally appropriate message and approach (like a multiplier effect where individuals are engaging with others in their own community), a continuum of participation (who can you reach with your resources, and how), method of dissemination and continuity, and available resources.